Sierra Club protests deceptive Joe Nation campaign mailers
Illegal use of Sierra Club logo is trademark infringement
SAN FRANCISCO. May 31, 2008 - The Sierra Club has condemned deceptive campaign mailers for Joe Nation that falsely imply Sierra Club endorsement of Mr. Nation for State Senate District 3 in next Tuesday's election. The Sierra Club also has protested the unauthorized, illegal use of its logo on campaign literature promoting Mr. Nation. The Sierra Club is demanding that these unethical and illegal activities cease immediately.
Bay Area Political Chair John Rizzo spoke with Mr. Nation to inform him of the Sierra Club's objections to the misleading mailer pieces.
Several of the mailers include the Sierra Club in a list of apparent endorsing organizations. They also falsely list the League of Conservation Voters (LCV) as supporting Nation. Another mailer uses the Sierra Club and LCV logos under the headline "You can't get any greener than Joe Nation."
Neither the Sierra Club nor the LCV has endorsed Joe Nation. The Sierra Club does not support Mr. Nation's candidacy, and in April, presented incumbent Senator Carole Migden with the San Francisco Bay Chapter Environmental Stewardship Award. The League of Conservation Voters has endorsed Senator Migden, not Joe Nation.
The Nation campaign and several independent expenditures are putting out the deceptive material, which also falsely imply support of other organizations that have endorsed Mr. Nation's opponents. The mailers that use the Sierra Club logo are paid for by a Sacramento-based, corporate-funded independent expenditure, Californians for Balance & Fairness in the Civil Justice System.
Mr. Nation and his supporters are sending the false messages in an attempt to deceive the public. The Sierra Club believes that such deceptive tactics violate at least the spirit of the California campaign practices laws. The Sierra Club has contacted the FPPC and is considering filing a complaint.
The Sierra Club logo is a registered trademark of the Sierra Club. The unauthorized reproduction of the Sierra Club logo is infringement on that trademark and is protected as such under the law.
The Sierra Club is America's oldest and largest environmental group. (http://www.sierraclub.org) The San Francisco Bay Chapter represents 40,000 members in San Francisco, Marin, Alameda, and Contra Costa Counties. (http://sanfranciscobay.sierraclub.org/chapter/chapter_home.asp)