Referendum could get expensive<\/i><\/p>\n
by Brian Leubitz<\/p>\n
A new poll by the LA Times and USC<\/a> shows that voters are split on the “Amazon” referendum.<\/p>\n The poll found 46 percent of voters favor the tax and 49 percent oppose it. <\/p>\n Gov. Jerry Brown (D) signed the bill last month, but opponents are collecting signatures to put a measure on the ballot to overturn it.<\/p>\n “At this point, Californians are evenly divided on whether online purchases should be taxed. This could be one of the most expensive campaigns in California history, and neither side starts with a clear advantage,” Dan Schnur, director of the USC Dornsife\/Los Angeles Times poll, said in a statement. (Hill<\/a>)<\/p><\/blockquote>\n With some brick and mortar retailers looking set to join the battle against Amazon, there is going to be a lot of money flowing back and forth when this one appears on the primary ballot.<\/p>\n From a strategy standpoint, Amazon just gets to bash legislators, always an easy target. On the other hand, supporters of the online sales tax will have to do some explaining. There are a lot of reasons to support the tax, but actually getting the votes? Well, the old saying goes, when you are explaining, you are losing.<\/p>\n One more point was that there were more “Strongly” opposed to the sales tax collection than those “Strongly in favor” of the collection. So, Amazon has a higher ceiling and a broader audience to attempt to move.<\/p>\n","protected":false},"excerpt":{"rendered":" Referendum could get expensive<\/i><\/p>\n by Brian Leubitz<\/p>\n