This basic theme is really elemental, and puts the lie to Mercury Insurance’s claims that they are trying to save consumers money. Here’s the situation, stated as simply as possible.
Now, why exactly would somebody believe this? That they are spending $3.5 million to save their customers money?
In actuality, they want to be able to force people to keep up insurance while they are away from their cars. Soldier who is out of the country on deployment? Better keep that insurance or you will face jacked up rates when you come home. Move into the city and don’t need a car? Better keep that insurance or you will face jacked up rates in case you change to a job that requires a car commute.
Enjoy the video and pass it around. Once people see the logic they are trying to sell, they’ll swat this away.