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Prop 37 and Corporate Lies in the Post Truth Era

As a historic vote with profound implications for the future of our food system nears, the question becomes whether a campaign with limitless resources and a disdain for the truth can defeat an overwhelmingly popular idea supported by a grassroots army, and over 3000 public interest organizations: the right to know what’s in the food we eat and feed our families.

Poll after poll showed 90% of Americans (and Californians) favored labeling foods that have been genetically engineered (GMOs) and nearly a million signatures were gathered by California volunteers in just 10 weeks – easily qualifying Prop 37 for the ballot. And as of the first week of October, the Yes on 37 campaign enjoyed a 2 to 1 lead in the polls.

This broad statewide (and national) support – across party lines – made perfect sense. Prop 37 posits a simple question: Do we have the right to know what’s in the food we eat and feed our children, or is that a decision better left to the pesticide and junk food companies bankrolling the opposition campaign?

Prop 37 isn’t a referendum on genetically modified foods. It’s not a ban, or a warning, it’s a label.



The debate over the efficacy of genetically engineered foods should and will continue. In the meantime, Californians have a right to know, and for good reason.

A growing body of research links GMO foods to potential health risks, increased pesticide use, biodiversity loss, the emergence of super bugs  and  “super weeds” and the unintentional contamination of conventional crops.  

Prop 37 simply adds a line of ink to a label — as is currently required for 3,000 other ingredients — so consumers know which products have been altered in a laboratory. 61 other countries have provided their citizens with this right, and choice, it’s time we do the same.  

Corporate Backlash Against Our Right to Know

In response to this growing outcry for food transparency a who’s who of the world’s most notorious corporate bad actors, with long histories of deceiving the public, polluting the environment, and endangering public health, converged on California to convince us we don’t deserve this basic, human right. A right that nearly half the world’s population already enjoys.

The No on 37 campaigns two largest contributors are pesticide giants Monsanto ($8.1 million) and Dupont ($5.4 million) – who for decades assured us Agent Orange, DDT, and Tobacco were safe. At the same time, Monsanto has actively advocated for labeling in Europe

So how do companies like these go about persuading us that we don’t deserve the right to know what they’re doing to our food?

The Only Recourse: An Unprecedented Campaign of Deception



The campaign against the right to know has relied on three essential components: unlimited resources, a willingness to repeatedly lie, and a willingness to double and triple down on those lies-even when they are debunked by independent fact checkers.

Seriously, when was the last time giant, out-of-state pesticide and junk food companies spent $45 million to improve your health, protect the environment or save you money?

Spoiler Alert-they never have.    

The No On 37 campaign knows that the less you know about your food, the more money they are likely to make.  Their goal is literally that simple, even though their campaign of deception is far more elaborate.

They’ve set up phony AstroTurf groups, misrepresented spokespeople and embellished their credentials, and misrepresented leading science, government, professional and academic organizations-including (but not limited to) the National Academy of Sciences, Academy of Nutrition and Dietetics,US Food and Drug Administrationand World Health Organization. They’ve bankrolled demonstrably phony “economic studies,” made repeated false statements in advertisements, deceived voters with mailers sent by obvious front groups, and repeated one falsehood after another—hoping somehow that no one would ever notice.

Well, someone just did. We filed a complaint to the Department of Justice about the potentially fraudulent use of the FDA seal in No on 37 campaign propaganda, and the DOJ has referred the matter to FDA to look into.



The No on 37 Campaign and the “Post Truth Era”



After four weeks of million dollar a day advertising by out of state pesticide and junk food corporations, No on 37 shrunk a 40 point deficit into a lead.  Not because they were right on the facts-because they don’t care about the facts.  

No on 37’s red herring arguments around common sense exemptions, phony lawsuit scares, bogus “big bureaucracy claims”, and “cost increase hysteria”, has been painstakingly documented.

Ultimately, we believe that “No on 37’s” financially motivated corporate “sting operation” constitutes a profound disdain for the democratic process and the citizens of this state.

Why Spend $45 Million To Prevent A Simple Label?



Just follow the money: If we know what’s in our food, and what’s being done to our food, many of us will seek alternatives, and that would reduce the profit margins of companies like Monsanto and DuPont.

Their fears are well founded: since Europe instituted labeling 15 years ago, only 7 percent of its food now contains genetically engineered ingredients – compared to approximately 70% in the United States. Imagine what that would mean to these corporations if a similar shift in purchasing habits took place in California?

Multi-billion dollar pesticide and junk food companies believe there is no greater threat than an informed consumer – and with transparency comes accountability.

Prop 37 threatens their monopoly of our food system – which prevents small farmers, the organics industry, and truly natural food producers from competing on an equal playing field.

Whose Side Are You On?



On Tuesday more than a label is on the ballot. Democracy itself is. Will voters allow out of state, multinational pesticide and junk food corporations tell us what we can and can’t know about the food we eat, and what they’re doing to that food? Are we going to allow television ads based on one demonstrable lie after another convince us that information is somehow a radical concept that we don’t deserve?

This right to know movement began with a farmer, a grandmother, and former midwife, organizing women across the state two years ago toward a 2012 ballot drive.  

Prop. 37 is about one and only one thing– our right to know what’s in our food, and make an informed choice about what we eat and feed our children.  

We can’t allow our democracy to be hijacked by unscrupulous corporate interests willing to say and spend anything to protect their profits at the expense of real people, and our rights as free citizens.

We must ask every voter that will take the time to listen a few simple questions:

Who do you trust with the health of your family: Pesticide and junk food companies and the $45 million they’ve spent lying to you, or Prop 37 supporters like the California Nurses Association, the Breast Cancer Action Fund, the California Council of Churches, and the American Public Health Association?

Who do you trust when it comes to protecting our natural environment and food supply: Monsanto and DuPont, or Prop 37 supporters like the Sierra Club, California League of Conservation Voters, and the Natural Resources Defense Council?

• And finally, who do you trust to make decisions about what you know about the food you eat, pesticide and junk food companies or Prop 37 supporters like the Consumer Federation of America, Consumers Union, and Public Citizen?

Prop 37 is not just about our health and our environment, and the future of our food supply. It’s also about the health of our democracy, and whether something so simple, so popular, and so “people driven” can be stomped out by giant out of state corporations polluting our state with $45 million of lies to protect their profits, at our expense.

Say yes to democracy. Say yes to your right to know. Vote Yes on Prop 37. And please tell everyone you know to do the same.

Check out our website, or help us get our television ad run a few more times by Contributing here, or follow us on Facebook and Twitter.

Prop 37 and the Future of Food: New Poll, New Ad, and the Message Every Voter Needs to Hear

In a heated political battle over a topic that matters to everyone – our food system – is it possible for a grassroots movement for transparency to survive a $40 million hailstorm of lies from the world’s largest pesticide companies?

Just over one week to go until California decides whether to join 61 other countries in requiring labeling for genetically engineered foods, and the pesticide and junk food corporations are in overdrive trying to convince voters that a simple label will cause the sky to fall.

Opponents of Proposition 37, the California Right to Know genetically engineered food labeling act, are pulling every dirty trick in the book – from inventing a false title for their top science spokesman (who happens to be an anti-science radical), to misrepresenting the entire profession of nutritionists, to making up newspaper endorsements and even fabricating quotes from the U.S. government.

The opposition ads, which are saturating California airwaves at the rate of about $1 million dollars a day, have been called “mostly untrue” and “misleading”  by newspaper fact checkers.

Yet they are having an effect. After months of 67% support in the polls, support dropped to the mid 40s after just three weeks of deceptive television advertising. The most recent poll by Los Angeles Times shows Prop 37 still ahead, though barely – 44% to 42% — as we head into the final stretch.

This is actually good news. Despite their full-court press of deception, the opposition has been unable to pull ahead. The recent infusion of $5 million from the junk food companies to the No on 37 Campaign, and a new $1.5 million donation by Monsanto, make one thing clear: They’re worried.

They know the people’s movement can win this.

Rallying to the cause for the people’s right to know are celebrities like Bill Maher and Danny DeVito, famous chefs led by Alice Waters, faith and religious leaders, the CEOs of leading food companies and more than 3,000 endorsing organizations.  

Prop 37 has one of the most successful web ad campaigns ever, amazing videos arrive daily from supporters around the world (check out these kids), filmmaker Deborah Koons Garcia just announced she  is offering free viewings of her movie The Future of Food from now until the election, and renowned environmental activist Vendana Shiva is heading to California.

And with just over a week left, the Yes on 37 Campaign is finally on the airwaves with a TV ad that goes straight to the heart of the matter.

Ending How We Began: A Message for Everyone Who Cares About Our Food

On Friday, after three dark weeks of unanswered opposition ads, the Yes on 37 Campaign announced a seven-figure television ad buy to promote its message to California voters.  

But how is it possible to answer a blizzard of lies with just one 30-second television spot? In what is bound to be a controversial decision, the Yes on 37 Campaign is going with a simple, values-based, positive message.

“Because food is love. Food is life. Food is family. We all have the right to know what’s in our food,”   says the female narrator in the new “Food is Love” Yes on 37 ad now running in major broadcast markets across the Golden State – see the Food is Love ad here

In polling and focus-group tests, the positive ad outperformed more critical approaches by orders of magnitude, a fact that surprised some campaign veterans. The results could be an indication that voters are fed up with negative political ads.  

More importantly, the Food is Love ad reflects the true roots of the GMO labeling movement in California. Prop 37 was the inspiration of Pamm Larry, a grandmother, former midwife and farmer from Chico, California, who began organizing women across the state two years ago toward a 2012 ballot drive.  

The hugely successful effort – which gathered almost a million signatures in just 10 weeks — was largely due to the volunteer army that Pamm helped organize – many of them moms who just want to know what’s in their food.  As Yes Magazine reported, Prop 37 is a story about Soccer Moms facing off against Monsanto.

It’s all very simple. Food is a sacred part of our lives. We absolutely have the right to know if our food comes from nature, or if it was engineered in a lab by companies like Monsanto and Dow to contain foreign genes that have never before existed in the food supply.

So we are finishing this campaign with the same positive message that we began it with:  We have a right to know what’s in the food we eat and feed our families. No one has the right to make that choice for us.

Especially not the pesticide and junk food corporations: Since when have these notorious anti-consumer special interests ever spent $40 million because they want to save us money?

We invite you to join us in aiming our slingshot at Goliath. As Michael Pollan wrote in the New York Times, now is the moment when we find out if we have a food movement in this country.