We learned yesterday that Chris Lehane used to do damage control for the corporation trying to limit PR fallout from massive health and safety violations while building the eastern span of the Bay Bridge in San Francisco.  He’s currently plying his trade as a paid shill for studios and networks who have the simple goal of busting the Hollywood labor movement.  

Writers, (WGA head Patric Verrone) said, were looking to restore a sense of leverage and status that had been lost as ever-larger corporations took control of the entertainment business. He described Hollywood as teetering on the brink of a dark age, as far as creative types were concerned. “I think if they could do this business without us, they would, and so making our task as mechanical and simple and low-paying and unartistic as possible,” Mr. Verrone said.

The solution, he added, was to squeeze the corporations that own the studios, in an effort to represent the legion of writers on reality and animated shows that the guild had not organized through sign-up drives […]

Accusing guild leaders of pursuing “an ideological mission far removed from the interests of their members,” representatives of the Alliance of Motion Picture and Television Producers expressed outrage over continuing demands of the writers that were not strictly related to pay.

These include requests for jurisdiction over those who write for reality TV shows and animated movies; for oversight of the fair-market value of intracompany transactions that might affect writer pay; and the elimination of a no-strike clause that prevents guild members from honoring the picket lines of other unions once a contract is reached.

The tone of shock in the producers’ statement seemed a bit artificial, as Mr. Verrone has for months laid out his plan to elevate the writers’ industry status.

This is the part where Lehane picked up the story and started writing it from his suite.

Yet their anger is genuine. Executives know that to concede the writers’ noneconomic demands would lead to a radical shift in industry power.

Riiight.  See, now it’s conglomerates 99.999999%, employees 0.000001%.  If you actually gave the same benefits to everyone who generates a script, whether they did so before or after the shoot, that would shoot up to .000009%!  That’s a 9-fold increase!

And the other complaint, that a no-strike clause would be a death knell to the business, is absurd.  This is a classic strategy of divide and conquer.  Forcing union members to work and not honor another union’s strike is an attempt at isolation and union busting.  This city’s unions don’t get along that well; often they’re competing for membership (IATSE’s leader just blasted the WGA because they have some animation writers in their stable and they don’t want to lose them).  Furthermore, on any given day 1 out of 3 industry workers are unemployed.  There’s already little incentive for solidarity, and the studios want to eliminate that even further.

Let me introduce you to a new word: permalance.  I know it because I’ve been one, on several occasions.  In no other business that I know can you be working for 40 hours a week at one company for several months and not be a permanent employee.  MTV workers just learned the hard way why conglomerates do this: because it gives you no leverage.

Scores of workers from MTV Networks walked off the job yesterday afternoon, filling the sidewalk outside the headquarters of its corporate parent, Viacom, to protest recent changes in benefits.

Freelance workers from MTV Networks outside the headquarters of the company’s corporate parent, Viacom, Monday.

The walkout highlighted the concerns of a category of workers who are sometimes called permalancers: permanent freelancers who work like full-time employees but do not receive the same benefits.

Waving signs that read “Shame on Viacom,” the workers, most of them in their 20s, demanded that MTV Networks reverse a plan to reduce health and dental benefits for freelancers beginning Jan. 1.

In a statement, MTV Networks noted that its benefits program for full-time employees had also undergone changes, and it emphasized that the plan for freelancers was still highly competitive within the industry. Many freelancers receive no corporate benefits.

In other words, you’re lucky you get anything at all, so STFU.

The media business has being playing this game for years, and because most of their employees are too young to know the difference, there’s been little outcry.  The WGA labor action is shining a bright light on the practices of this industry, which is a massive profit-maker globally.  At some point, you get sick and tired of being pushed around.