Tag Archives: Long Tail

The Long Tail and CDP Elections

Looking east from San Francisco or LA or even Sacramento, with the right kind of eyes, you can almost see this cycle’s high water mark, where the Obama tsunami peaked and crashed back towards Chicago.

Homages aside, the real lesson is what has happened since the election. The 20th century, focus grouped to not offend, top-down media campaign run by the No on Proposition 8 campaign will be in the same historical chapter as the Hillary “in it to win it” inevitability campaign. They had big money, but in a post-broadcast environment it was junk without strategy.

So with the California Democratic Party in desperate need of dismantling and rebuilding, let’s look at the the Long Tail which should have been the natural principle behind No on Proposition 8. Every candidate for the CDP should be focused on translating CDP strategy to take advantage of this dynamic in California.

Yesterday’s protests on a California initiative had larger crowds in a lot of places outside CA than in California. That is the Long Tail.

So apply that in state. Unfortunately we had a disaster of redistricting after the 2000 census to protect incumbents. So focusing on the “head” doesn’t compare to focusing on the “tail” to pick up seats. By definition due to the redistricting, you have far more allies outside of a district in play than within.

And for major issues like marriage equality and the gubernatorial campaign, we have more allies outside of California than within. The next leadership needs to realize that 350 cities in 8 countries and all 50 states held protests yesterday about one of our initiatives, put together in a week online. That is the Long Tail.

How do candidates plan to harness the Long Tail? How do they plan to be nimble enough to take advantage of it? How do they plan to nationalize the gubernatorial campaign (hint: it won’t happen if DiFi is the nominee)?

Now isn’t the time to do the same thing and raise more money — unless we want to lose. Now is the time to leverage the Long Tail and make big moves. It allows us the Obama model for field. And yes, we can take advantage of the Long Tail for redistricting.

I think Long Tail distribution is so important that I would hope everyone running for CDP office would explain how they plan to maximize the potential.