(These slate mailers have deliberately deceptive names. There should be no place for that in a serious political debate. – promoted by SFBrianCL)
Each year, around election time, my mailbox fills up with “slate mailers” — glossy mailers endorsing a whole pile of candidates and propositions. These mailers are sent by groups with names like “Democratic Voters Choice” or “Citizens for Good Government”
Unfortunately, their names often have little to do with their real purpose. Instead of being sensible efforts to inform citizens, many slate mailers are actually extortion rackets — pay us, or we’ll endorse the other side. By producing an ostensibly “Democratic” ballot slate, but with reversed endorsements on a few races, these mailers trick voters into casting votes they wouldn’t have done if fully informed.
Last year, the big buyer was PhRMA, trying to prevent Californians from passing a measure which would have cut drug prices and hurt their profits. This year, it appears to be the “no on 87” crowd, who want prevent Californians from taxing oil to pay for a renewable energy investment.
To date, I count the No on 87 crowd as having made the following expenditures:
- Democratic Voters Choice, $60,000
- Voter Information Guide, $180,000
- Coalition for Senior Citizen Security, $28,963.80 (note: paid for by Californians Against Higher Taxes)
- Continuing the Republican Revolution, $30,000
- The Council of Concerned Women Voters Legislative Guide, 29,634.60(note: paid for by Californians Against Higher Taxes)
- Independent Voters League, $24,000
- Official Non-Partisan Voter Guide of California, $48,000
- Orange County Firefighters Newsletter and Voter Guide, $18,600
- Orange County Republican Leadership Voter Guide, $7,527
- OUR VOICE,LATINO VOTER GUIDE, $18,037.80
- PARENTS & TEACHERS FOR A BETTER CALIFORNIA, $24,000
- PEACE OFFICERS RESEARCH ASSOCIATION OF CALIFORNIA (“PORAC”) OFFICIAL LAW ENFORCEMENT VOTER GUIDE, $120,000
- Save Proposition 13 Segregated Fund Account $62,400
- Team California$45,000
- Voter Information Guide, $180,000
- Your Ballot Guide, $30,000
The only “yes” endorsement I found on a slate mailer was on the Cops Voter Guide — at the cost of $100,000.
Undoubtedly, there are other examples of pay-for-play endorsements in slate mailers going on out there. All you need to do to find them is to go look, and pay close attention to who sent that mailer which appeared in your mailbox.