Tag Archives: Chris Bowers

Searching for John McCain

Chris Bowers, the architect of the googlebomb in 2006 against targeted Republican Congressional Candidates, has come up with a new one: Searching for John McCain.

In the extended text below–copied from the DailyKos diary by Chris linked above–you’ll find nine articles with negative information about John McCain.  The idea is simple: whenever you write John McCain‘s name online and post it, always optimize one of these articles by linking McCain‘s name to one of the nine articles below.

Post these links in your blogroll.  Put one or more of them in your sig line.  Always link to one of these articles when you post about the presumptive Republican nominee.

People will be getting information about John McCain through web searches, so let’s do whatever we can to select the information they receive.

This is a group effort.  Your participation is appreciated.

The Articles

Here are the nine articles:

1–John McCain Votes to Filibuster Minimum Wage Hike

AOL News is highly ranked on John McCain, and the minimum wage increase was incredibly popular.

2–McCain housing policy shaped by lobbyist

This article emphasizes how corporate special interests have formed McCain’s economic policy. If it becomes the top ranked MSNBC article, it will appear in the top ten searches for McCain nationwide.

3–Bush, McCain plug Social Security

Seniors are going to be the key swing vote in this election, and they hate Bush’s plan to privatize Social Security. This is the best polling message against McCain of all, which isn’t surprising since our victory on Social Security is how began to turn the tide against Republicans and conservatives three years ago. The headline alone ties McCain to Bush, and this article already ranks very high on searches for McCain Social Security.

4–McCain blasts Obama’s and Clinton’s attacks on NAFTA

This is a great article because it not only ties McCain to NAFTA, which is quite unpopular, but it also draws a contrast between McCain and Democrats on the issue. The LA Times is also in the top twenty searches for John McCain.

5–McCain in NH: Would Be “Fine” To Keep Troops in Iraq for “A Hundred Years”

McCain’s “100 years” statement ha damaged him already, and this article has already been significantly optimized on Google. While Mother Jones is not an ideal news source, it is the top article for this quote, and appears in the top thirty searches for John McCain already.

6–McCain: Bush right to veto kids health insurance expansion

This is my personal favorite. The headline just makes McCain look like an asshole, and ties him to Bush. Who is opposed to health insurance for kids? CNN also is in the top ten searches for McCain and John McCain A lot of people will see this one.

7–Senate passes expanded GI bill despite Bush, McCain opposition

While I am not thrilled about using Salon, since it isn’t as well known, and since there is an advertising wall that hides the story, the title is damaging enough. McCain’s opposition to the GI Bill really hurts him, and tying him to Bush is just as bad. This title does both in a clear, straightforward manner.

8–McCain says overturn the law that legalized abortion

Pretty straightforward, and extremely important. More than half of all women voters think that McCain is pro-choice. This will quickly change their minds.

9–McCain Defends Bush’s Iraq Strategy

The classic McCain SEO, that still appears in top thirty searches for McCain and John McCain. It is also proof positive that this campaign will work, because it appears as the second CBS news article, but still on the front page in Google searches just below the CBS election center information on John McCain. That is all we need to do to get it on the front page of searches about McCain–optimize it against other CBS articles. Also, even though this SEO campaign was abandoned fifteen months ago, it still ranks in the top forty in McCain searches. If a fifteen month old campaign is still that effective, imagine what we can do with enough participation in this campaign.

Even if people searching for information on McCain don’t click through to read each of these articles, the titles alone collectively paint a pretty terrifying picture of McCain. Further, their wide subject range will create a trickle down effect for all kinds of searches on McCain. When people look for specific information on McCain’s issue positions, these articles will appear in the top ten for many, if not most, of those searches.


And now the important part. Here is how you can participate in the campaign:

1. Blogroll John McCain: If you have a website of your own, create a blogroll link for either McCain or John McCain, that links to one of these nine articles.

2. Sign John McCain: Put an embedded John McCain link to one of these nine article in your signature line on all community websites where you are registered. Choose any one of the nine that you like.

3. Comment on John McCain: Whenever you write the words John McCain or McCain online, makes sure to do so with an embedded link to one of these nine article. Choose any of the nine that you link.

And that is all you have to do. If we can get only a few hundred bloggers to participate, we should be able to put six of these nine articles in the top twenty search results for John McCain and McCain before the end of next week. Over time, all nine should appear in the top twenty, and three or four will appear in the top ten. In the end, this should result in several million voter contacts that provide important information on John McCain. The contacts will all be effective, poll tested, non-partisan, and in line with progressive messaging in this election. They will also be educational, as the people who find these articles might forward them to friends and co-workers, or bring them up in conversations. The ripple effect should be quite powerful.

So, please, optimize John McCain today. Put John McCain in your blogroll. Put John McCain in your signature line. Link to John McCain whenever you type his name on a website. This is a quick and powerful action you can take, and it will help us win this election. There isn’t another action you can take this election that will have anywhere near as a high a return for the amount of effort it takes to execute. Millions of truly effective voter contacts just by creating embedded hyperlinks on John McCain or McCain. Let’s do this. Let’s make a difference. Let’s win this election. Let’s search for John McCain.

UPDATE: The first article about the recession being “psychological” has been replaced due to an oversight on my part. It now optimizes John McCain on the minimum wage. Really, I think this is an improvement. Please update your links if you used the first one originally.

CA-50 Postmortem Poll

Chris Bowers of MyDD.com who now runs BlogPAC, is working on a survey in conjunction with the Courage Campaign on why Busby lost the CA-50 race.  It promises to be a useful tool for future elections.  However, they are trying to raise $20,000 to fund the survey.  So, if you feel it’s worthwhile, you might want to consider throwing them a few bucks on their donation page. Also, you might be interested in Chris’ first post  announcing this survey.

Finally, for a laugh, check out Wonkette’s post about Bilbray’s kids.  At least Jenna Bush didn’t post pictures of herself violating the law by consuming alchohol before she turned 21.  Briana Bilbray…not so clever.