Jerry Brown IS California’s Martha Coakley

Last week we made a solid case that Barbara Boxer is no Martha Coakley and that Republican hopes of taking her seat this November are likely to be dashed. However, the dynamics of the Massachusetts special election ARE much more applicable to the other big statewide race this fall – the race for governor.

Jerry Brown seems to be doing all he can do to become the next Martha Coakley. Like the Massachusetts Attorney General, California’s Attorney General seems to believe he doesn’t yet have to run an actual campaign. Meanwhile, Meg Whitman is not only spending a lot of money, but spending it wisely. She is building a strong campaign staff, a good field operation, and airing some rather effective radio ads across the state that make her sound like a soft moderate, rather than the slash-and-burn radical she actually is.

And what is Brown doing in response? Still stubbornly refusing to launch his campaign or even officially declare his candidacy. Instead his online outreach is little more than going through the family photo album.

While Brown doesn’t have to declare his candidacy just yet, his stubborn refusal to do any actual campaigning is a big problem. Whitman is able to define herself to the electorate on her terms, and generating favorable coverage and buzz as a result. Brown is instead losing valuable time to counter this by building his own support and base. Although Brown currently leads Whitman in the polls, that won’t last; by April or May he will likely be behind.

Perhaps that’s how he wants it. Brown seems to believe that he can take down Whitman by painting her as a member of the Wall Street corporate elite – which she is. Doing so would help Brown’s chances. But it won’t be sufficient. Unless Brown can organize and motivate the progressive base, the right-wing base will instead propel Whitman into office.

Calbuzz, which first made the Brown/Coakley comparison last week, today examines the latest Field Poll to see what it means for the governor’s race. Along with pointing out eMeg’s problems with women and Brown’s with youth, they conclude:

The bad news for Brown is that no matter who emerges as his Republican opponent — and at this point it sure looks like eMeg with her unlimited self-funded campaign budget – Brown can expect to get hammered on TV starting in about March with ads aimed at younger voters portraying him as old news, over-the-hill status quo.

“Jerry Brown and his entrenched allies will be spending millions to defend failure and the status quo in Sacramento, and Meg is committed to defeating them,” Whitman mouthpiece Sarah Pompei told Contra Costa Timesman Steve Harmon last week, limbering up for some serious trash talk.

These ads will be potent since they’ll have the added benefit of being true. Jerry Brown played a major role in the creation of the 30-year crisis the state has been facing. First through his hoarding of a surplus during his first term as governor, then his failure to produce property tax reform, then his decision to become a “born-again tax cutter” after Prop 13 passed, then his role in creating the flawed “system” of funding government in California where localities depend on the state to backfill lost revenue, leaving both local and state governments less and less able to meet the needs of a modern society.

Of course, Whitman’s attack will probably focus instead on things like spending and labor unions. But Brown so far has shown absolutely no willingness to counter this by offering the kind of vision for the next 30 years that he needs to show in order to win the support of the younger voters whose turnout and support will be key to winning this election.

In particular, Brown so far hasn’t explained how he’ll restore education funding, either at the K-12 level or for higher ed. With the federal health care reform looking perilous, he hasn’t yet offered any sense of how he’ll provide affordable health care here in California, without which lasting economic recovery is impossible. He is still stuck in the mud on prisons and drug policy, and his budget solutions amount to “I’ll sit down with everyone and work something out but won’t raise taxes” – which earned him the title of Apostle for Fantasyland from David Dayen last year, deservedly so.

Would a contested Democratic primary have helped Brown become a better candidate, instead of stubbornly refusing to campaign? It didn’t work for Coakley. But it would likely have worked for Brown and the Democrats. Whereas Massachusetts Dems seem to have assumed the seat would be an easy hold, California Dems know that winning the governor’s seat is very difficult. Since 1900 only four Dems have done it, and since 1982, only one has done it – and we all know how Gray Davis’s administration ended.

Of course, two of those four Dems were named Edmund G. Brown. The second, younger of them is convinced he knows what it takes to win the governor’s office. I’m unconvinced. Edmund G. Brown, Jr. is going to have to show California progressives he knows what it takes to win – and that starts by rolling out a campaign that understands the need to mobilize the base.

UPDATE: As ajsunited noted in the comments, Brown has finally hired a campaign manager. As Carla Marinucci reports:

Democratic State Attorney General Jerry Brown looks to be making a big move in his 2010 gubernatorial campaign: he has asked Steven Glazer, his campaign spokesman, to come on as his full-time campaign manager, we’ve been told.

The appointment hasn’t been officially announced yet, but Glazer — who is also a former Orinda mayor and current Orinda City Councilman — has been doing the heavy lifting on the campaign regarding media work for some time now, and is expected to accept the spot. He’s been a pro bono campaign spokesman for Brown for months, but is now going to be a paid staffer in the run….

And he’s quoted in a slew of past news stories as both a former senior adviser for communications and policy on the 1994 campaign of Jerry Brown’s sister, Kathleen Brown who challenged Pete Wilson for governor.

That’s not exactly a good record. For those of you who may not have been here in 1994, the Kathleen Brown campaign was so bad that it makes the Phil Angelides campaign of 2006 look like the ’08 Obama campaign. Brown was totally unable to get any media traction during that campaign, allowed Pete Wilson to dominate the messaging through his embrace of “three strikes” and Prop 187, and lost by 15 points. It was just a terrible, awful campaign.

Maybe Glazer has learned a thing or two in the 16 years since.

10 thoughts on “Jerry Brown IS California’s Martha Coakley”

  1. Judging by the hiring of the new Campaign Manager, Steven Glazer, it looks like Brown thinks all it will take is TV and spin.

    In a modern campaign having the CM be the primary spokesperson & day to day manager is bizarre. With all of the experienced talent nationally out there this is who Brown hires? Whitman has brought in major leaguers and Brown at best is bringing in Single-A ball.

    SF Gate’s write-up about Glazer here.

  2. As I wrote here last week:

    More worried about Governor’s race

    One of the lessons from AG Coakley’s campaign is that waiting to ramp up until late in the game can be disastrous.  

    I expect there will be pressure on AG Jerry Brown’s campaign to step things up a bit quicker.

  3. We can’t beat Mega Millionaire Meg with nothing.

    We can’t beat Jerry “No Campaign Campaign” Browin with nothing.

    All the king’s blogposts and all the king’s comments won’t put the humpty dumpty Democrats back together again.

    Find someone to either kick Jerry in the ass to run a f*cking campaign, or find someone to declare next week to run.

    Otherwise we are F*CKED.

  4. Well, that’s what I’m waiting to hear him say.

    Given the mega-debacle on the national healthcare front, it is ESSENTIAL that California move forward with our own healthcare plan. While progressives are generally not so happy with Jer, this would go a long way to help gain back the support that he’ll need if he’s to win back the governor’s seat.

    Wow…could it be? The progressives may not be thrown under the bus in this election? It is Jerry’s choice on that one. As we’ve seen, it hasn’t worked out too well for Obama to have done that. Wonder if he’s adding 2+2 yet.///

  5. Steve Glazer has been involved in politics for a long time, going back to his days with David Roberti in the State Senate.  Jerry Brown contrary to the media spin does always have top flight consultants helping him and he has had a lot of success.  One of the traditional strategies (and maybe it’s wrong I know) is that when you face a candidate with overwhelming resources, you try not to spend a lot of money early so that you can at least get a fresh message out to voters right before the election.  If Brown starts spending this early (and you have to spend something to have an impact) he will have less when he needs it.  You and I may not agree with that strategy, but it’s not like it’s the work of the village idiot and Jerry Brown has had more success than just about any other Democrat in winning statewide elections in California (he has won seven I believe with only one loss) so maybe he deserves some slack.

  6. ….Jerry Brown was cool in 1992 when he ran against Clinton, now he is just an old man with old ideas.  If the best the state party can provide us is Jerry Brown after Governor GrabAss, then the Democrats deserve to lose.

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