Tag Archives: political advertising

CA-10: SF Chronicle Endorsement Goes To Garamendi, Buchanan Ad

The San Francisco Chronicle, which is not completely the local paper in CA-10 (I would imagine the Contra Costa Times has more readers) but which is a large regional paper with reach into the suburbs, endorsed John Garamendi for Congress today.

Lt. Gov. John Garamendi stands out in this crowd because his vast portfolio of experience is so well aligned with the issues of the times and the big concerns of the district.

Garamendi said he withdrew from the governor’s race when this seat became open because “these are the issues I’ve spent my life on.” Others might suggest his decision was conveniently pragmatic – his bid for the Democratic nomination was going nowhere – but there is no doubt about his qualifications for Congress, especially in this district. He was an aggressive and effective insurance commissioner (think health care, consumer issues such as foreclosure), deputy secretary of the U.S. Department of Interior (delta, climate change) and a state legislator from 1974 to 1991.

The 64-year-old Garamendi has the confidence and depth of knowledge that would allow him to hit the ground running in Congress – and his history suggests he would be unabashed in doing so.

The op-ed had good words for practically everyone running, particularly Anthony Woods, but went with Garamendi.  In a weird example of symmetry, Bruce Brugmann and the SF Bay Guardian wrote almost exactly the same editorial today.

Meanwhile, Joan Buchanan debuted a spot for the last two weeks of the campaign, which looks pretty much like a generic bio spot, although with her being the only prominent woman in the field, an ad just repeating “Joan Buchanan, Joan Buchanan” for 30 seconds would be somewhat effective (and basically that’s what this spot does).  The three electeds are all up on cable TV now.  Will Anthony Woods use some of his money for TV?

CA-10: Is That All You’ve Got?

I’m baffled by Mark DeSaulnier’s decision to run a goofy Jib-Jab attack ad on John Garamendi based on the one thing we pretty much know voters could give a crap about – district residency.

First of all, Jib-Jab ads are to 2009 what using Matrix-style graphics were to 2005 – dated, uncreative and boring.  Second, look merely to the north and the election of Tom McClintock, who lived 400 miles away from the district, or to the east of him and at one of the SUBJECTS of the ad, Dan Lungren, who has represented Long Beach as well as the Sacramento area, for evidence that Voters. Just. Don’t. Care.  They want a candidate who will fight for them and who will make bold stands on big issues.  Garamendi has done that and so has DeSaulnier on occasion, and I understand that the campaign must be looking for something to use as an attack in the absence of policy.  But this ain’t it.

Also, if this is about running where the party needs someone the least, couldn’t that also apply to DeSaulnier, attempting to leave the state legislature at a time when the Yacht Party uses the 2/3 rule to hijack state government, and any vacancy in the Assembly or Senate just emboldens them and raises the bar?  Why even bother with an attack like this if it can be plausibly turned on its head so easily?  Maybe because DeSaulnier reads the polls and figured that he had to go on the attack.

Primary fights are so rarely about issues, but we have tried at Calitics to dig down and see what each candidate in CA-10 believes.  You can read those interviews at the CA-10 tag, or educate yourself further by watching this candidate forum.

…by contrast, the ad Garamendi released today is simple and straightforward and issue-based, with him talking to the camera about health care, although I could do without using the same footage of him on the horse twice.

Prop 1A: Boxer Endorses, No Side Releases TV Ad

Barbara Boxer made it pretty clear in a news conference at the California Democratic Party convention that she and Dianne Feinstein would be studying the ballot measures and offering a joint statement on them in the near future.  As it turns out, with a week to go, she broke with DiFi, who has made no public pronouncement, and quietly endorsed Props. 1A and 1B yesterday.

“California’s budget process is broken,” Boxer announced. “It’s time for California to join the vast majority of states and reform the two-thirds requirement for adopting the budget.

“However, until we make this crucial reform, I will be supporting Propositions 1A and 1B on the May 19 ballot. These two measures will help get California back on track, while protecting our investment in education.”

I heard that Arnold Schwarzenegger misspelled “track” in the initial release for Boxer, and she had to re-release it.

The relative lack of fanfare around this announcement, and Boxer’s unwillingness to make her opinion clear on any of the other measures, suggests that Boxer just wanted to fulfill her obligation to say something in the most silent way possible.  She doesn’t want to back the whole loser of the ballot and doesn’t want to impinge upon her Democratic colleagues in the legislature who put together the deal.  That’s about it.

UPDATE: Now DiFi has come out in favor of 1A & 1B as well, while specifically rejecting Prop. 1C and calling for “a budgeting system that works effectively and efficiently in times of budget crisis.”  If this was the case all along, and the endorsements came out within 24 hours of each other, why wouldn’t they have put out the statement at the same time?  Good to know our Senators work so effectively together.

Meanwhile, No on 1A released a TV ad for the final week, and I’m a bit baffled by its middle-ground focus on “porkbarrel spending” that may result from the way the spending cap and reserve fund are structured.  It’s true that money in the reserve fund could only be used for one-time spending like infrastructure and debt service, and that does significantly change the model for how the state gets funded, with ongoing services getting sucked dry.  I don’t know if I would characterize that as “pork-barrel” spending, necessarily.  In addition, the loss of revenues in recurring services like health care and education, not the supposed pork barrel spending, concerns me far more.  The ad does hit the fact that 1A won’t kick in on the revenue side for two years, so framing it as a response to the current crisis strains credulity.  The larger frame here is of Prop. 1A as a complex proposal full of loopholes that will not meet its intended goals.

Taking The Exact Wrong Advice

Last week, Robert Cruickshank offered the special election advocates some pretty good advice – focus on Prop. 1C, which covers 83% of the short-term budget hole that can be gained from the passage of the ballot measures, because the state party approved it, because it’s the only measure that matters in the near term, and because they need to focus their energies, since very little good is likely to come of the election at this point.  Of course, Arnold Schwarzenegger controls the Budget Reform Now Campaign.  And he has shown himself to be completely indifferent to the short-term needs of the state in favor of writing a long-term, right-wing spending cap into the state Constitution.  Because instead of abandoning all the other measures in favor of 1C, Budget Reform Now has jettisoned everything in favor of 1A & 1B.  I saw this ad a couple days ago, out of nowhere, and Budget Reform Now dropped it without a press release.  The ad tries to use the 2005 special election imagery which killed Arnold’s Prop. 76 (substantially the same proposal) in favor of this spending cap, with the firefighter warning of “$16 billion in cuts” without bothering to mention that those “cuts,” really lost revenues, would be two years off.  And the new “Yes on 1A and 1B” logo makes an appearance.

I think we can finally figure out what Arnold Schwarzenegger wants from this election.  He could care less about the $6 billion in short-term budget solutions – but his corporate partners want that spending cap, and his new pals in the CTA want their out-of-court settlement locked in (it would’ve cost them less just to take the Governor to court for falsely calculating Prop. 98 revenues, with more of a chance of winning).  So all this talk about how we have to vote Yes or the budget hole will grow deeper was a ruse.  The Governor clearly supports the deeper budget deficit, or at least he could give a crap with coming up with a solution.  He and his Chamber of Commerce puppet masters want that cap.  They have wanted it for four years.  Anyone lining up with these interests should understand what they really support.  Good job, Democratic leadership.

Better Than A Press Release!

I will be discussing the budget crisis tomorrow morning at 7:00am on “The Morning Review,” with Roy Ulrich on KPFK 90.7 FM in Los Angeles.  You can listen live online here, and if you miss it in the morning an archive is kept here.

While I appreciate all these mailed-in press releases reacting to Arnold’s State of the State Address (shorter Arnold: not my fault!), I find them to be astonishingly ineffective.  Maybe they provide a good pull-quote or two for state media, but they do little to educate citizens about the state of affairs, because they are dryly forwarded to the same places to be seen by the same news junkies and nobody else.

In this respect I have to commend Assmeblywoman Nancy Skinner for an innovative way to connect with constituents and deliver a quick but important message on the budget crisis.

As your State Assemblymember from the East Bay, I am concerned about how the economic downturn is affecting our California communities. Job loss and foreclosures are at an all time high and our neighborhoods are hurting.

In Sacramento, I am working with state leaders on budget solutions that will preserve vital services, protect our children’s schools, and restore funding to shovel ready infrastructure projects that can put people back to work up and down our state.

With the enormity of Californias budget deficit such a solution requires a balanced package of spending cuts and new revenues.

But Governor Schwarzenegger has not been able to lead his own party to a reasonable compromise.

We can do better.

Join me, tell the Governor we can fix Californias budget problems without rollbacks to worker and environmental protections or devastating our schools.

Together lets move California forward.

Yes, it has the look and feel of a campaign ad.  And that’s the point.  This is a PERFECT way to use off-cycle messaging to make the case for a responsible budget solution.  And with a local cable buy (CNN, MSNBC, CNN Headline News, CNBC, Fox News, and Comedy Central), it is relatively cheap for Skinner to do so.  It’s not surprising that Skinner’s Chief of Staff is former California Progress Report editor Frank Russo.  He understands well that this kind of direct communication has been sorely lacking over the past few years.

In the coming months, as the crisis grows bigger, there’s going to be an effort by the Governor to use the bully pulpit to cast the whole thing as a problem of “the legislature” instead of laying the blame where it belongs.  It is crucial for progressives to push back against that, and Skinner has shown the way.  Of course, her Bay Area audience doesn’t really need to be convinced.  The Speaker or the Senate President Pro Tem or even the CDP should take this model and push it out in areas with close Assembly races last cycle or even just Republican communities.  That would be some forward thinking that would make the case for a responsible budget instead of ceding the territory to talk radio or worse.  It’s time for Democratic leaders to fill the news gap and begin to educate Californians.

CA-04: Charlie Cook Finally Wakes Up And Moves This To A Toss-Up

Charlie Cook, the favored Congressional tipster for insiders, is notoriously conservative in his selections.  And as such, he’s slow to recognize races that, based on outdated fundamentals, simply “can’t” be competitive.  It’s embarrassing that it’s taken him this long to move CA-04 to a toss-up.  Here’s his precis:

CA-04 OPEN (Doolittle) Lean Republican to Toss Up

All GOP state Sen. Tom McClintock needed to do to put this district away was to run ads noting Democratic nominee Charlie Brown’s attendance at anti-war rallies. The only problem? McClintock ran out of money too soon and has been inexplicably “dark” on broadcast television in the final phase of the campaign, allowing Brown and the DCCC to remain in strong contention by portraying McClintock as a carpetbagger and self-serving career politician.

Republicans in Washington fret that McClintock has run a second rate campaign and that even with an extensive statewide fundraising network, he has failed to put together a competent media strategy. The NRCC, too broke to come to McClintock’s rescue, is also off the air in the expensive Sacramento market. Some Republicans suggest that in the end, their biggest advantage in this district may be the presence of Proposition 8, a measure to eliminate same-sex marriage, on the California ballot. This race should be a slam dunk for the GOP, but right now it is a toss up.

First of all, there’s no way that misleading anti-war rally attack would have derailed the Brown campaign.  Most of the country is against the war.  But putting that aside, Cook shares my astonishment that Mr. Fiscal Conservative McClintock managed to run out of money weeks before the race was over.  That is some epic mismanagement.

Cook is wrong about another thing, the NRCC is trying to ride to the rescue, up with a new ad trying to paint Brown as a “liberal yes man.”  I just don’t think this is the year to throw around the “L” word like it’s some kind of boogeyman.  Anyway, don’t they know that these days, you’re supposed to call the Democrat a socialist or a Marxist?  Looking at the ad, it looks like the NRCC and McClintock went Dutch on it.

The point is that the GOP hasn’t totally given up on this race, and while I’m confident in Brown’s abilities he could definitely use some reinforcements in the final week.  You can give at the Calitics ActBlue page.

No On 8 Using Obama In Web Advertising

If you tool around the Internets as much as I do, you may have noticed this.  The No on 8 campaign has been using Barack Obama’s logo and image in Web ads that say “Obama Calls Prop. 8 Divisive And Discriminatory”.  Clicking on the ad will take you to this page, at the No On Prop. 8 site, with a couple quotes from Sen. Obama about the measure.

The Obama campaign would not let this happen on its own.  God for them for allowing the No on 8 campaign to associate with his remarks.  Obama has shown a willingness to lend himself to the efforts of downticket races – he’s cut an ad for Oregon US Senate candidate Jeff Merkley – though I doubt we’ll see much more than this Web advertising from him on Prop. 8.

Here are a couple other things I think need to happen to help the Prop. 8 cause.  First, Google needs to stop running ads that violate their own policies.  Google has a very specific standard for those groups that use their architecture to advertise, which includes banning ads that advocate against a “protected class” like the LGBT community.  Yet they allow Yes on 8 to use Google ads.  I know Google as a company is on the right side of this debate, but they can either stand behind their stated policy or not.

The other thing that the no side might want to consider is putting an actual face on who would be discriminated against with this measure.  I know this has been a source of controversy that’s simmered under the surface, but today Jonathan Rauch brings it up in the LA Times.

The need to walk that tightrope helps explain why the actual subjects of next month’s initiative, gay couples, were “inned” by the “No on 8” campaign’s ads. (Full disclosure: I am a “No on 8” donor.) One ad, for example, features a gray-haired straight couple. “Our gay daughter and thousands of our fellow Californians will lose the right to marry,” says mother Julia Thoron.

A subsequent ad, all text with voice-over narration, mentions marriage only once (“Regardless of how you feel about marriage, it’s wrong to treat people differently under the law”) and never uses the phrase “gay marriage” or even the word “gay.” Just as oblique was a spot, released Wednesday, in which state Supt. of Public Instruction Jack O’Connell reassures viewers that “Prop. 8 has nothing to do with schools or kids. Our schools aren’t required to teach anything about marriage.” A casual viewer could have come away from these ads puzzled as to exactly what right thousands of Californians might be about to lose.

Asked about the absence of gay couples, a senior “No on 8” official told KPIX-TV in San Francisco that “from all the knowledge that we have and research that we have, [those] are not the best images to move people.” Children, also, were missing; showing kids with same-sex parents could too easily backfire […]

Whatever the tactical considerations, the absence of gay couples and gay marriages from California’s gay-marriage debate makes for an oddly hollow discussion. It leaves voters of good conscience to conjure in their own minds the ads that are not being aired: Ads that show how gay marriage directly affects the couples and communities that need it most.

You can show me all the data you want; “hollow” is the best word for what’s happening.  Neither side is talking about the actual proposition in their messaging.  I expect that from the Yes side, to hide their serial homophobia and focus on made-up protections of imagined rights that would be encroached upon.  But when a self-described squish like Kevin Drum terms No on 8’s ads “bland and generic,” something is wrong.  Without a clear indication, as done in the Ellen DeGeneres PSA, of who would be harmed by this measure and why, there’s this subconscious message of shame about the rights that this campaign is trying to defend.

On a completely unrelated note, this is a great post from a minister discussing what the Bible actually says about marriage.

CA-04: Debate And D-Trip Drops An Ad

The 4th District had a debate as well last night, the fifth and final of the campaign, and it was spirited.

Every scathing remark and harsh charge that’s gone back and forth in the congressional race between Republican Tom McClintock and Democrat Charlie Brown got one more airing Tuesday night.

Speaking at a forum sponsored by the South Nevada County Chamber of Commerce south of Grass Valley, McClintock was painted as a do-nothing career politician and Brown as a tax-loving big-government advocate.

And there was also some talk about issues, mixed in with the shots, though sometimes each answer was equal parts both.

It was the usual nonsense: McClintock wants to drill here and drill now.  McClintock wants no taxes and no government.  McClintock wants to privatize Social Security (yes, even now).  McClintock thinks Keebler elves can build the roads and bridges and a thimble-full of oil can power a Lexus.  He’s a magical thinker.  But I have to say that this was my favorite part, and not just because McClintock doesn’t know the meaning of the word “liquidity.”

McClintock also roundly criticized the recently passed Wall Street bailout package, saying the better route was to put liquidity into the market.

Brown countered that he supported the plan because something needed to be done, then made reference to recent Federal Election Commission reports that showed McClintock’s campaign in debt.

“You can’t even run your own campaign on a balanced budget, so I don’t trust you to run our nation’s budget,” Brown said.

Brown also hit McClintock over spending the past two years in Sacramento without getting one piece of legislation passed.

Brown took aim at McClintock’s record as a state legislator, making reference to a recent Sacramento Bee story that reported McClintock had a perfect record of getting no legislation passed in the last two years.

“This is about actual results, and not talking about what you want to do unless you propose something else you can get passed,” Brown said.

The debate is not going to have a major viewing audience.  But the airwaves will, and the DCCC has just dropped a long-awaited ad in the district.  It’s good.

That’s quite a lot for 30 seconds, but they pretty much cover California’s Alan Keyes and make him out to be the punchline that he is.

The question is whether or not McClintock has 10 cents to respond to this.

CA-04: I Think McClintock’s Out Of Money

Politico picks up the story of Tom McClintock’s fundraising woes, and the fact that he was in the red as of October 1.  I didn’t know this:

But according to his campaign finance reports, he heads into the home stretch without much campaign cash left. McClintock spent more money than he raised, ending September with just $94,000 in his campaign account.

He is not currently airing airing any television ads, and hasn’t been for the last two weeks.

If he’s off the air right now, it’s going to be next to impossible for him to get back on.  The NRCC doesn’t have a whole lot of money to play with, especially considering all the incumbents they have to defend.  And the GOTV efforts, radio, phone calls, mailers, etc., cost plenty of money.  If McClintock’s living from hand to mouth right now, he’s not going to get back on TV.  And needless to say, Charlie Brown has plenty of money to blanket TV in the final two weeks.  It’s incredible.

And what’s amazing is that this is how McClintock handled the primary as well.  He overspent early and wound up running on fumes the last couple weeks.  It wasn’t a big deal against Doug Ose, but against a formidable opponent like Brown it’ll matter.  The supposed fiscal conservative can’t even manage his own campaign stash.

Campaign Update: CA-11, AD-80, SD-19, AD-15, AD-30, LA Board of Supes

Here’s what’s happening on the campaign trail.

• CA-11: Apparently trying to win some kind of award for the worst attack website in history, Jon Fleischman of the Flash Report (a terribly designed website in its own right) has put together One Term Is Enough, in all of its way-too-large masthead, ridiculously-spare with no action items or columns, design out of Quark X-Press glory.  Man, that’s ugly.  And I think the focus on Jerry McNerney’s earmarks, given the summer of scandal that Dean Andal has lived through which is entirely about a construction contract with a community college (if he was in Congress, that would be, basically, an earmark), is kind of silly.  Meanwhile, McNerney is up with his first ad of the cycle, focusing on his work on behalf of troops and veterans.

• AD-80: As soyinkafan noted, Manuel Perez and Gary Jeandron had a debate where Jeandron stated his support for a tax increase in Imperial County.  That’s not likely to help him with the conservative base, but clearly Jeandron understands that he has to move to left if he has any chance to win this seat.  The Palm Springs Desert Sun has a debate report here.

• SD-19: Tony Strickland’s latest endorsement is Erin Brockovich, of all people.  However, this could be less of a reach across the aisle as it appears.

Ventura County Star columnist Timm Herdt got Strickland’s Democratic opponent Hannah-Beth Jackson on the phone, who said she was “a little surprised” by Brockovich backing her opponent.

While Brockovich says she is a Democrat in the ad, she writes on her blog that she’s ready to leave the party and become an independent.

“I am ready to turn because both parties are acting foolish and judgmental and attacking,” she writes.

She also has kind words for GOP vice presidential nominee Sarah Palin.

“I am proud to be a member of the same Strong Woman’s Club that Sarah Palin is in.” Brockovich writes.

• AD-15: As has been noted, Joan Buchanan released her first campaign ad of the cycle.  Her opponent Abram Wilson responded with his own ad, also biographical in nature, and his campaign has questioned the Buchanan spot and her commitment to fiscal responsibility.  I suppose signing a “no-tax” pledge is the height of responsibility, then.

• AD-30: We were all expecting it, and now Nicole Parra has officially endorsed Republican Danny Gilmore in the election to replace her.  This is a family fight moved into the political sphere – the Parra-Florez feud is well-known.  

Parra’s support of Danny Gilmore angered Democratic Party leaders, but comes as no surprise because she has been praising Gilmore for months.

“I will endorse Danny Gilmore in the near future and I will campaign for him and do commercials,” Parra said in an interview. Gilmore, a retired California Highway Patrol officer from Hanford, is running against Democrat Fran Florez, mother of state Sen. Dean Florez, D-Shafter, a longtime Parra rival.

• LA Board of Supes: Turns out that not only is Bernard Parks turning to Republicans to help him get elected over progressive State Sen. Mark Ridley-Thomas, but for ten years he was a member of the American Independent Party (!).

According to voter registration forms certified by the Los Angeles County Registrar-Recorder:

Bernard Parks left the Democratic Party and registered as an American Independent on February 12, 1992 – just in time to miss the opportunity to vote for President Bill Clinton.

He registered again as an American Independent on August 9, 1996.

President George Bush was elected in November 2000 – but Parks still wouldn’t become a Democrat for nearly a year and a half.

Parks was fired as Chief of the Los Angeles Police Department on April 9, 2002. Shortly thereafter, he began to prepare to run for Los Angeles City Council, and re-registered as a Democrat on May 30, 2002. Less than a year later, he was elected to the City Council.

That is very strange, especially for an African-American to sign up with a party which is the legacy of George Wallace.