Ad parodied TransCanada CEO

by Brian Leubitz

With President Obama’s time running out for a decision on the Keystone XL pipeline, Tom Steyer’s NextGen Climate Action group wanted to put some pressure on by advertising on the Tonight Show during the Presidential appearance. However, just before the show (and the ad) were to air, the DC NBC affiliate let the group know that they were not going to air the ad:

NBC has rejected an ad opposing the Keystone XL pipeline, despite running ads in favor of its construction. The climate group NextGen Climate Action says it was notified at the last minute Tuesday night that a Washington, D.C. NBC station rejected its ad, submitted for President Obama’s appearance on the Tonight Show. …

“After a careful review, it was determined that this ad violates our guidelines. We have communicated that to the advertiser,” a WRC spokesperson said.

According to NBC’s advertising guidelines, anything that appears to be “an attack of a personal nature, a direct attack on an individual business or a comment on a private dispute” can be considered unacceptable content.  Meanwhile, NBC has aired its share of pro-Keystone XL ads. Just this Sunday, a TransCanada-sponsored ad ran during Meet The Press that claimed tar sands oil is “cleaner” and would have “little impact” on climate change. (ThinkProgress)

Of course, TransCanada is claiming that the statements were all lies, but the facts remain to back up the claims. Any American jobs from KXL will be short-lived temporary gains, but the big winners will be the oil companies who will be able to feed the growing Chinese appetite for fossil fuels. Given that the shale oil set to be pumped down from Canada is dirtier, the additional hit to the climate would be staggering.

In the end, neither the science nor the economics of the KXL project are in the best interests of the American people, and so the proponents of the project are working to silence critics at every turn. The decision is now in the President’s lap, and we need to pressure him. NextGen Climate Action Tom Steyer, who incidentally seems to have some of his own political ambition and certainly has his own interests in stopping KXL, have been been doing just that. Time is running out to kill this thing, so perhaps the NBC station did them a favor with the free publicity.

Although I had received an incredibly supportive welcome from campaign organizers at the San Francisco office, I was happy to move to the simpler tasks of the grassroots campaign, for which I felt much more qualified.

I have been working primarily out of an office in San Rafael, run by two members of Green Core who recently graduated college. I spend my time phone banking, meeting with volunteers and attending rallies in the surrounding area.

San Rafael, being sunny, beautiful, and inhabited by a fair few crunchy, eco-friendly people, is of course not a bad place to be working on an environmental campaign.

Having a fear of phones that makes me avoid calls even with my closest friends, I never thought of myself as a prime candidate for phone banking. Despite my hesitation, it has become one of my favorite activities. Most people don’t pick up, and many that do are clearly not in the mood to talk. The rare person though who seems truly enthusiastic makes up for all the disappointments, and I often find myself full of adrenaline after a successful phone banking session. There is also a camaraderie with the other phone bankers, as you chat together while phones ring.

Obviously phone banking is laborious and slow, but there is a feeling of accomplishment that I found lacking in other activities, a sense of reaching real, live voters (who can otherwise seem almost like mythical creatures, as you discuss them at length but never actually meet them).

I enjoy rallies tremendously, but from the outside of a campaign, I honestly thought they served more as moral boosters for the volunteers rather than influencing voters. My opinion was changed late one night, as I sat phone banking. After only the first few sentences of my “schpiel,” the man on the phone interrupted me, asking if this was the proposition he had seen all the people waving signs for the previous weekend. Having been at the rally he was referring to, I could tell him honestly that it was.

“That’s ok then,” he told me. “We’re voting no. We don’t support big oil. You can call someone else now.”

– Evi Steyer

Tom Steyer is co-Chair, with former Secretary of State George Shultz, of the campaign to oppose Proposition 23 in California, an initiative that would undercut California’s commitment to clean energy.

They are writing a regular father-daughter, intra-generational blog to share concerns and fears, as well as ideas and hopes about the future of California’s environment.

This is the first installment of what we hope will become a regular father-daughter, intra-generational effort to share concerns and fears, as well as ideas and hopes about the future of California’s environment. – Tom

Tom Steyer:  

I was in Sacramento last week to debate Assembly Member and Prop. 23 author, Dan Logue. As part of my role as the No on Prop. 23 Co-Chair, I’m going to be publicly arguing the ‘no’ side of this measure as often as they’ll let me. I’ve been a passionate and practicing environmentalist for a long time now – and I put my money, and my time, where my mouth is.

And so I found myself in Sacramento.  

I had spent several days prepping and practicing, making sure I was on top of the information as well as Mr. Logue’s attitudes and beliefs. I’m pretty passionate about this stuff to start with – and after spending a few days really drilling down on just who’s behind Prop. 23 (billion-dollar Texas oil giants, Valero and Tesoro), what their motives are (make even more money) and what it would mean to our environment (don’t get me started), I was ready to do battle.

Turns out, Dan Logue’s a very nice gentleman from the Truckee area, a small businessman mostly concerned with the climate for small business. He clearly cared generally about the issue. But he repeatedly quoted a series of discredited analytical efforts including one from Sacramento State and another from Berkeley, the authors of which have expressly asked him to please stop misquoting their work. It seemed to me that those Texas oil companies are manipulating him as badly as the rest of us.

One of the interesting things about debating this issue in public was that I got an immediate sense of what resonates and what does not. It’s obvious that the fact this initiative is funded by Texas oil companies resonates with everyone. It’s obvious that polluters should not be able to write their own environmental laws, get them on the ballot, and get them passed. The other point that’s obvious is this is a confusing issue for most people. Even the numbers, AB 32 and Prop 23, are confusing. It was necessary to repeat frequently that the pro-environment vote is a NO on 23 vote.

I found it an emotional experience, much like playing a soccer or basketball game. But even more so because it’s so obviously not a game. I left the debate feeling pretty drained – but also even more focused. Valero and Tesoro are going to spend whatever’s necessary to undermine California’s environmental laws. And I’m going to do my damndest to stop them.

Evi Steyer:

The trip from San Francisco to Sacramento, across the bay, over the golden-brown hills, and through the fields of the Valley, put me in a very California frame of mind.  After mistakenly making my way to a local neighborhood (wine) press club and bar of the same name, I finally found my way to the Sacramento Press Club, where the debate was being hosted.  The street was lined with Yes on Prop 23 advocates and a man dressed as a chicken, a reference to Assemblyman Logue’s feint at backing out of the debate. Late due to my scenic tour of Sacramento, I hustled up the stairs and found a seat at the back of the high-ceilinged room. Two men who resembled Logue himself and seemed to be closely affiliated with him, a couple wearing matching Tea Party t-shirts, and several people wearing Yes on 23 stickers and holding signs, were seated next to me.

As an 18-year old who grew up in a house where conversations about sustainable energy were as common as the morning carpool, I’m proud of California’s environmental laws and think Prop. 23 is deceptive and really, really dangerous.

The facts prove global warming is real, so it was hard for me to react to Mr. Logue’s assertion that the matter remains inconclusive without a certain amount of skepticism. What struck me, more than the arguments presented and the studies cited, was the overall tone of the discussion. Both Mr. Logue and my Dad clearly care about California and its citizens. But Dan Logue most definitely stakes his position on what he believes to be in the best interest of California. The only problem with Mr. Logue’s position though, no matter how passionate he is and how deeply held his beliefs – he’s wrong on the facts.

I was proud of my Dad, not for his debating tactics but for the positive and hopeful stance he presented. The words “innovation” and “creativity” arose frequently in his arguments for AB 32 and against Prop 23. Listening to the debate, I felt fully engaged and excited about the green revolution and the role California will play. I felt hopeful.

Tom Steyer is a successful asset manager, entrepreneur and environmentalist. He founded and is Co-Managing Partner of the San Francisco-based firm, Farallon Capital Management and is a partner at the private equity firm Hellman & Friedman. With his wife Kat Taylor, he created and funded OneCalifornia Bank, which provides loans and banking services to underserved small businesses, communities, and individuals in California. In 2008, Steyer and Taylor made a $40 million gift to Stanford University to create a new research center as part of the Precourt Institute for Energy, the TomKat Center for Sustainable Energy.

Evi Steyer is one of Tom and Kat’s four children. She graduated from San Francisco’s University High School in 2010 and is taking a year off to volunteer on the Prop 23 campaign and travel, before starting Yale in the fall of 2011.