Earlier today I attended a panel called “Who’s Leading Whom?” exploring the role of blogs in political media.I was there with Todd Beeton who wrote it up here. It was moderated by Arianna Huffington, and the panelists were Chris Cilliza of WaPo’s The Fix, Greg Maffei of Liberty Media, Digby of Hullabaloo and Jonathan Alter- Senior Editor and Political Columnist for Newsweek.
Whether by design or not, much of the conversation centered around the extremism on blogs and particularly in the comments. Maffei commented several times that the nature of the internet lends to infinite commentary and thus potentially waters down the value of what’s found on political blogs. I don’t dispute the first part of this, but finding a readership demands that what’s being written carry some sort of value. There’s a meritocratic aspect that’s often overlooked by purveyors of traditional media no matter how well they understand (or sometimes don’t) the nature of blogging. Cillizza and Alter both repeatedly blasted the quality of comments on blogs (there’s specifically) but failed to address the reason: blogs from widely known news outlets which don’t moderate comments turn in to magnets for extremist and disruptive comments. It’s perhaps understandable then that both would have a negative view of the comment aspects of blogs and tend to judge the broader notion of a blogosphere based on these experiences. But neither had any notable exposure to communities of commenters, rating systems, etc. which serve as an effective check on the more counter-productive comments.
In the same vein, Alter and Maffei in particular noted that the infinite space online leads to the purveyors of vitriol and extremists on both sides of the spectrum rising to the top. Aside from the fact that I don’t think that’s accurate, nobody managed to note that the exact same thing is true of newspaper opinion columns and especially the punditocracy on cable news. For the most part, nobody gets a steady stream of repeat gigs if they don’t stir the pot. Whether they have anything accurate or constructive to say is secondary. So this criticism of blogs completely falls flat as far as I’m concerned, no matter how much these folks are commited to defending the honor of traditional media.
Finally, the most compelling part of the discussion for me personally was the discussion regarding what the inherent role and nature of blogging might be. The traditional media folks (Maffei and Alter) consistently hammered on the quite accurate point that actually finding news requires time and money that bloggers generally don’t have (with a number of very good exceptions of course). It reminded me immediately of the Google campaign from 2006 in which I noted essentially “I don’t want your job.” I speak for myself only here, but I’m not aspiring to be a reporter in the traditional sense. I’m just not. I’m here to make sure that the people who ARE here to do that, do it responsibly. Arianna Huffington talked about the notion of ‘hybrid’ media- the collision of blogging and newspapers, tv news, etc. and I agree that’s the direction things are heading. As the resources available to bloggers grow, the more they’re able to do original reporting. At the same time, traditional outlets are increasingly moving online- Cillizza is an excellent example. The fundamental issue here is exactly what Digby noted: “The traditional media lost its credibility because the traditional media lost its credibility.” Blogs didn’t do it. Iraq and everything that followed did it. The lack of skepticism did it. Blogs pointed out what had already happened and Digby nailed it.
Coming out of this discussion, I think the question going forward is one that hits both blogs, traditional media and what Arianna called hybrid media. It came out of a question from Ari Melber of The Nation and centered on the line between the responsibility for media to report truth and the need for media not to insert their own values into their stories. It’s something that everyone on the panel touched on at various points in the discussion, and certainly a tough line to find. My concern, and I think a concern that was borne out in the discussion, was that media members are generally more inclined to carefully avoid opinion at the expense of truth. That’s not going to cut it, and it’s a problem that we have to collectively figure out going forward.